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This website cdn.press.nikonusa.com had the following on the homepage, "Behind every Nikon COOLPIX camera is the fundamental idea that photography should bring you joy." Our analyzers analyzed that the webpage said " Stylish, compact and easy to use, youll capture every precious moment and its joy forever." The Website also stated " View all Compact Digital Cameras. Nikon 1 combines the creative freedom of a small, sleek camera and the superior image quality of an interchangeable NIKKOR lens system. Capture your world like never before. View all Nikon 1 Cameras." The website's header had camera as the most important search term. It was followed by cameras, dslr cameras, and digital camera which isn't as highly ranked as camera. The next words they used was camera accessories.